Alright, so I could hit you with a bio that sounds like a whole PR team cooked it up, but let’s keep it real. I’m AJ La Joya (not hoy-ah, but joy-ah… I know, you were thinking it 😏), and it’s nice to meet you. With roots from Inglewood to Sactown, I make alt-hip-hop and R&B. Imagine if Tyler, the Creator, Frank Ocean, and Childish Gambino had a musical baby—I know, I know… just roll with me on that one.


Growing up, music was everywhere. My parents’ vinyl collection was my first playlist—jazz, R&B, ‘90s hip-hop, you name it. I spent hours at the piano, learning songs by ear, freestyling over whatever I could find—even video game themes. These days, I’m doing my own thing, blending all those sounds I grew up on, from old-school hip-hop and R&B to that creative spark I get from modern artists like Kendrick and Doja Cat. I rap, I sing, and I produce.


For a while, I made what I thought people wanted to hear. Now? I make music that speaks to me—whether it's about life’s highs, moments of self-doubt, or something light (nothing wrong with a little ear candy). If my soundtracks hit home for you too, then that means the world. My promise? To keep it 100% me—letting you into my journey, straight from my soul. So if you’re down, come walk with me.

Made with Beacons